the community talks and demos are recorded at farcon rome with speakers determined by a vote of the farcon attendees farcon is farcaster's annual event organized by the community for innovators builders and network contributors thank you to all the sponsors who made these conversations possible including media partner gm farcaster media sponsors purple abcdcl tours word today and clanker thanks to all the farcon sponsors and special thanks to the farcon team of volunteers from builders garden learn more at farcon.eu
the first presentation of the day by victor please come on stage
so i have a question for you did you know that half of the brands in farcaster disappear already
we all follow like many brands many projects many tokens and somebody decided at some point okay we are gonna wait so we lost that the vibe that they were carrying the feeling that they were carrying we we're losing all that touch alright and we were all following accounts yeah that they are not active anymore and so on on but well that's that's that's why i'm here talking to you because for those that they don't know me i'm victor i am part of flock we are a design and branding studio we are based in spain and we have been like building brands for already eight years and we landed in the farcaster ecosystem as one of
the first actually brands ourselves back in the days when you have to ask for
an invitation to them yeah
back then was like one person one one account but we were actually one of the first accounts that has like a collective behind and i have here one
of the founders slg sergio who is part of the part of the team as well sorry to cut the music but but basically what we were carrying with us it was something that we were learning from the from the early stages we were talking before about the vibe and the culture and everything that the brands are bringing in and we call that the human signature it's something that still ai nowadays cannot copy or carry on because as we also learn from forecaster we this is about people this is about how we connect and how we connect with the certain accounts and certain symbols like those that we are seeing right now i don't have to say much i'm not gonna say what are we seeing but we all know or many of us we know or we are confused because maybe we don't know but we are part of those communities we know when they're showing up in the feeds and we have our experience and all that is branding so that's what we we kept seeing in forecaster and then we we were experimenting with that with those insights that they were we were learning but we came with our own playbook so basically what we did we call it brand three and we were like implementing that with certain projects certain collections and and so on and actually particularly and today rhys was talking about in real life events we made the first well we call it operational system but it was an open source branding so basically we create a collection of assets for whoever was making in real life even in the community they had already all the assets ready to use to to print so lemore knows about it because he was using it for a while but yeah and then we kept observing we kept like watching the feed we we kept watching how different brands were performing and then we we built br and d we call it brand actually it was a way to rank the connection that every user had in farcaster with certain different accounts different channels different brands basically that gave us like a deeper connection with creators with builders and then we collaborate with some of them from podh
it's funny because everybody calls us in a different way but we're basically a brand that has been in the verkast ecosystem from the very beginning we also collaborate with bild from the group from talent from felipe macedo that is not here today but and it's not longer that brand like active but what i'm seeing here is like basically like many different those that start at the beginning those are not there anymore or the new incomers like charms it's a group of spain is a very nice product and we are working with them lately this is actually what it was connecting us to in the age of intelligence basically at the end the human connection is what we are taking away from the forecaster ecosystem and that's yep sorry
yeah because this is what it last and from there we took
that way sorry we took the like three we we saw three things that actually are performing very well for branding and brands in general is like those that they have a face it can be public it can be unknown but it's people like showing up constantly within the within the feed they build in public they are like even even if it's ugly it doesn't matter because we also know from the studio that not everything is about aesthetics so yeah that's something that connects immediately with the people and and also something that we realized is like those communities and here we had chakra from hire and he knows that for example because he was talking about hire and then it's when the community let go and the founders those are bringing the the runs in they let go and the community is running them so this is something that we realized that is important we don't know what is coming next actually in terms of branding or like but we know already that everybody's using agents everybody's using ai so the way to create brands in farcaster is changing a lot
it's changing a lot so basically now we have to design as well for agents that are not sleeping that are not scrolling that they have memory so that's a that's a challenge for us that we are accepting and we are actually very very eager to take that is like creating an idea we don't know if it's the it's just the next for us but it's a a decentralized autonomous brand that is a way to actually bring brands alive but alive for real so in terms of like they will carry on even if we are not like controlling them anymore but giving all the the tools to to the founders and and for the brands to to stay because it's something that that we believe actually it's like you can't copy code and please developers don't kill me for this but but you cannot copy brands you cannot copy those emotions that are carry on with with the brands and i should add you cannot copy humans yet here so thank you yeah thank you guys if you like anything that you saw or that i said yes please find me around
thank you that was awesome and i wanna encourage the community talks folks who share your slides like share your slides on farcaster put it in a mini app i don't know put it in a snap do something or a video
there's a community file okay great yeah because i definitely there was a lot in that one that i wanna go back and look at so please share it next up we have jdl great artists steal what farcaster can learn from blue sky mastodon and twitter coming on up
yep come on up it's you're up alright let me let me put it this way mosey on up sir
yeah yeah
are you
gonna you can get that one or okay here he comes alright he's he's moseying
yeah
are you keeping time
i'm from america i brought american contraband
how does this work what do we do
who am i i'm that person's best friend and that person's dad
it's more or less why i do anything yeah great artists steal i have the fluke of being born in silicon valley in the early eighties so i've observed a lot of what i call social software and i'd like to believe that we have the opportunity to learn from our history so this is your history lesson for the day the nineties it was a dark time although i will say there's a kid in their twenties on the plane a seat ahead of me who was listening to temple of the dog so i think we're doing pretty well anybody remember that yeah right right close
points for participation
that is how a lot of us met people that may or may not be in our lives still today right that's that's what it looked like and what's interesting about this is keep track of my time that was your primary interface your primary interface was not what people were saying your primary interface was who's on and who's not and i remember when i first joined farcaster seeing a fair amount of who's on our end we don't see that as much anymore you could argue that if we're successful and we scale that that's a difficult question to put into the timeline but i think it's still an important one
that was your primary composition window that was your cast composer and what i find interesting about it is that while you did see what the person you were speaking to had said previously you also saw what you saw previously so you know tertiary title for this talk is feature requests for rish when you reply to someone's cast i don't know about you i find a number of moments where i have to cancel and back out of the composer because i don't remember what i had said before then it started to look like that windows vista no nobody misses it just me okay cool anybody remember that one alright if you're in north america that was probably pretty popular by and large the same thing donnie darko reference in your username always defcab soccer guy
away messages who remembers away messages really useful right like really useful a thing that we sort of lost as we transitioned to timeline first is this again this notion of you know a a phrase that i throw around to my normie friends in order to scare them is the idea of a personal sla how what kind of response time can you expect from me this was your way to communicate that right i'm stuck in class until 3pm you're not gonna hear from me until then
then it died we'd like to prevent this from happening anymore right we don't want things to die deathcap again that was probably peak anybody was carrying a device like that around i could touch type on one of those it was pretty rad to just walk down the street and keep talking to people after the nineties came the audeze skype audeze thereabouts right the big unlock here obviously you could hear people's voices right juke is an example of this and again if you wanna file a feature request sound is a really important human primitive and the ability to not just maintain an ongoing dialogue that's asynchronous but to also move up right i tend to again try and coach the normie people in my life who adopted technology a little later than i did if you're trying to have a dialogue with someone that has any level of contention move to the higher bandwidth medium as fast as you can the i the number of of dear friends in my life who were under the impression or the key and peele sketch is the best example of this jordan sitting playing madden hitting the bong thinking that he's gonna go meet keegan for a great night and keegan shows up with a bat with nails in it because he's so angry at him and it's just because the only thing you have to go on is a set of words which are useful but also lacking skype evolved right as all things do get a fresh coat of paint
windows mobile anybody wanna pour one out the best interface design that nobody loved this the next big jump again the buddy list arguably prime i would say that this ability to categorize how you know people what your relationship with them is very channels adjacent in my mind
the first personal video conferencing system that makes it easy to keep in touch with friends family and colleagues around the world silly fun house effects video conferencing i mean i'm one to think that you could build a video conferencing tool that uses farcaster as your identity layer but well i have more to say about that in a minute this i frankly i just threw this slide in because again by virtue of where i grew up i worked in apple stores as a kid i i got to meet that kid i couldn't find the photo but like his mom that is really his mom dragged him into the store and made him do the face for me it was very amazing if you didn't like the first party client already at five minutes holy cow you could also go get a third party client and make it look as weird as you wanted it to be again opportunities for another client abound this i would argue is an important thing that maybe is a possible future for us but one that i hope is not is the proliferation of networks by which you have to keep track of people i don't know about you but the number of communication tools that live on my phone because this group of people use that tool and that group of people use that tool i think that's the opportunity space that farcaster lives in anybody remember dodgeball no no pretty good home page landing i would argue that explaining what your tool is for on your home page is pretty valuable and offering step by step instructions dodgeball you had a profile you had a photo you had an email address you had friends dodgeball ultimately acquired by google which as you might imagine leads to dodgeballs being shut down by google again things you'd like to not repeat there was a shutdown party then came this that's what it used to look like
shortly after that was this right the important thing to notice about these slides is these are all full blown websites they didn't exist inside of twitter they were things that were built on top of twitter but were their own independent tools this one you brought this up last night time was you couldn't natively publish media somebody had to go build the ability to publish media and what did the first thing they do they figured out you gotta be able to publish media you gotta be able to make it fun once it's fun enough then super nodes in human communities start to show up and use it and then tom hanks crashes a plane into the hudson river and then it gets serious and it gets adopted by the first party client then other tools get built on top of the first party client there's this rolling snowball effect of capability and attention and community and audience thank you then then we get to pull the refresh somebody had to design that somebody got credit for it their name is lauren brickter if you didn't know nuzzle another example of a tool that you could build on top of this just find me all the urls that everyone are talking about then we get to meta context people are using the tools for silly things now we're into the teens anybody remember rdio spotify before it was spotify what are you listening to what are your friends listening to how do you make friends because you're listening to the same things
this is dodgeball foursquare before it was foursquare it was dodgeball harry was nice enough to send me these ancient screenshots of what foursquare looked like what do human beings do they gather in physical locations to do things with other human beings and the software should help the software is not the purpose of gathering the software is the tool that facilitates the gathering path shrink the number of people and you can increase the amount of authenticity
all the way to i have a dedicated application for just dealing with the one most important person in my life
then the one we all know the one many of us probably feel more or less trapped by today where you had to learn that doxing your physical location on the planet is a thing that you might have to allow the user to make choices about because you wind up in worlds where every photo that's taken in a particular part in chicago is available to anybody and then you get to oh i know where you are within sixty minutes because of what you choose to share on the public internet which is a big bet so now we're into the twenties our friendly competition if you will are understanding that being able to throttle conversation at a granular level is important being able to allow people to decide what their replies do and don't look like is important and most important being able to craft what your feed looks like because one algorithm to rule them all is i think a lesson that we ought to take from the past and not carry forward into the future being able to build your own feeds is a thing that blue sky does really well this is the feed that i played in blue sky the most the first posts by new users i would hang out there for an hour at a time and call it a welcoming committee how do you be interesting to people i'll leave you with this if you remove caterpillars from a given habitat it's not the same habitat anymore and that's how media works as well we have a new primitive for the internet which is a blockchain the ability to move value and not just information we haven't just added something new we've fundamentally changed the ecosystem and so it's on all of us to make the requisite investments thanks
thanks jd and make sure we can see your slide somewhere because there's a lot there selena selene selene and
we go from a trip down memory lane to my occult services needed an app so i accidentally made one so here we go hi hi
so my life revolves around one thing which is that i accidentally stumble upon things that become everything i'm celine i'm an artist i'm a designer an astrologer and then a hintz meme lord so
yeah so my life is all about running deep into rabbit holes that turn out to be entire chapters of my life
in covid three d became six years of freelancing
a friend guessing my sun sign became five years into learning astrology it was all random but all very important so after that a new a new chapter started in my life which is i wanted to study psychology after being a self scholar since i was 18 but due to external circumstances i couldn't do that i was pretty bummed out to be honest but as i was being in that email phase i was looking at my wall it's a wall full of sticky notes that i prepared for times like this and the sticky note that i was looking at was saying this thing no sorry this is a previous slide every obstacle is an opportunity so that made me think that made me think that what is the most what is the thing that sticks
that is not tied to external circumstances and that is valuable to me and this is helping people so that brings me to another question which is how can i help people in another way since i can't do it with psychology and the answer was psychology here's the psychology part so yeah the next question was how can i help which i already said that great
so i decided that i can do that officially with astrology i i'm so used to doing that for free for my friends and i've really helped people so i thought what's the best place to bring that and i thought it's for the only place i feel human i feel accepted and i feel like experimenting and bringing myself there so i was researching on how to bring my practice on farcaster and after doing my research i realized that i cannot find anything that fits my needs coincidentally i stumbled upon a mini app that was a shop with tangible items so i thought if shops exist
no i'm going backward if shops exist why not services
yeah if shops exist why not services so i opened the creator studio and i started playing around with neymar on my ipad six hours later i was going deep into another rabbit hole and i had done a 70% of a full booking app with calendar system with a full booking flow sorry i'm getting confused yeah here it is and with verifications with a user dashboard i was quite shocked but there was another obstacle in what i was doing i had recently lost my hard drive and i didn't have a computer so as a designer that was my worst nightmare so i was searching like a madman trying to find something left digitally and thankfully i found this logo that i created some months ago that i hadn't used anywhere i thought it was perfect and it was also beautiful because it's like the past came to serve the present so i launched the app the next day but this made me think of something much bigger than myself it made me think of all of you which constantly provide immense value but i don't think there are as many direct ways for you to get rewarded so i thought that
this is something that is a big gap and a big opportunity at the same time i think this could look like everyone needs something and everyone has something to provide and that's a two way street economy where value brings more value and i'm thinking about you know all the the developers need designers designers need copywriters copywriters need strategies and strategies and developers and it's a full circle
so yeah i think this is not just about bringing a new economy and your category in forecaster but it's also a good way to onboard people because i think there are many people who are skeptical to join such a space but i think this could make it feel more human and more familiar to them and yeah this was all an accident but i think the purpose is to help people and i think forecaster is the place that is all about helping people so if anyone is interested in like thinking about how to bring services to forecaster let's talk come here i'm figuring out in real time and i love the company thank you
so she went a little under so you're good worked out antimo
and ai and design yeah
where's the thing yeah yeah
alright alright
let me just figure figure this out
is it back and forth forth alright hi my name is antimo you might have met me on the time line
it's my it's my first park i'm very happy to be here so i'm i'm a designer you know i've been designer for naynard since the beginning and i've been doing this for a while so i wanna talk a little bit about how ai has changed my work considerably so for most of my times i'll be using you know like usual suspects photoshop illustrator indesign and then figma framer but lately say for the past six months or so most of my time has been spent in lovable which is great and i'll show you a little bit about the work that we did at lovable for nanoeye forecaster but funny enough we're now moving to claude away from lovable but you know that's that's going forward we still did a lot with lovable and i wanna show you just a little bit of that so i'm i'm sure you're all familiar with like the kind of product it is there's several there's like you know like replate v zero bolt main or app studio of course there's a whole class of products i'm not entirely sure how to classify it like vibecoder conversational builder maybe right but you know what it is and so here's the first example so you might have seen that recently we changed a little bit the the locked out version of forecaster xyz not a big change we just changed the static png of the mock up to to a video and the copy changed to be a little less trader centric so globally is cool because it outputs real websites so the the video is a is an actual video file and we wanted to set to test several formats like web web m versus a mob file mp4 whatever that was and then we added little toggles to change the trial little little variations of the copy so you know like little frictions removed by by by the tool and then moving on to more complex things we shipped a slightly changed sidebar on the desktop client and to do this we basically created a model of the entire client on desktop and mobile and what lovable helped to do here was to just highlight you know just highlighting in blue what changed and adding little tooltips to tell engineering on hover what changed and why again it's like you know quality of life in in development and more recently we we were exploring we've been exploring a snap editor inside the cast composer first version of which shipped today i saw some of you made a cast from the client this was one of the explorations and by this time like as you can see i don't know if this is bright enough but there's there's a whole client behind it right so we built quite a complex model of the entire of the entire client that lets us look at this across you know mobile and desktop dark and light mode which is you know it's pretty cool and like i said it's pretty useful we're
now coming back to this logbul can do a lot but like ai in general can do it all and so like for example the video that you see on the on the logged out for casper xyz is just it's it's a bit of a chimera it's a it's a screen recording of an animation that was made in framer and this is the whole the whole thing basically right and this is actually a variation of the animation that you can find if you just scroll down on nayner.com it's it's an animated version of the whole client point here being is that you have to find the right tool for the job right otherwise whatever efficiency gain you have thanks to ai are gonna revert because you're trying to use the right the wrong tool and and actually we already talked about may not come as entirely made in framer but we're probably gonna move the whole thing to claude sometime in the future same thing for whatever more complex version of forecaster xyz we come up with it's gonna move moving to claude just because it's you know it's better but but yeah that's where things stand today in general like one thing that i have to constantly try to catch myself from doing is trying to force the wrong tool sorry for coming back to this it's like this is like a little diagram it takes me thirty seconds or like five minutes to do this in figma i guess you can do this in laravel or claude or whatever similar tools but it's unnecessarily complex so you know in that respect work hasn't changed too much we always had like i caught myself trying to do to use photoshop for things that you should have used illustrator for yeah it is what it is
and so a few days ago i was i was playing around with the with that model that i showed you the the the recreation of the forecaster client being lovable and obviously we've got like dummy content dummy direct cast dummy dummy feeds and dummy casts and i was like why can't it be like a real feed and i told him just to you know why don't you go look up the the docs for castro docs and he asked me for a nano api key so i created an api key from the nano developer portal and a client id and that was it really so it took me like five ten minutes and you know this was i didn't put the url here but if you scan it'll bring you to forecaster feed lovable app and it's really simple but it works and you can sign in you can switch from a global chronological feed to to your own feed and you can actually write to a protocol and it works which is like you know when i told it to a developer friend of mine it's like of course it works it's got the key and the signer and everything but you know for me for me it was it was quite interesting so you know try it if you haven't i'm sure you did already
that was it
yes
thank you antimo statuette you in the house oh there she is and this is the garden project a decentralized biome for humans who grow ecosystems hello
hi so hi i'm jerran most of you know me as statuette or base mom or or someone just obsessed about communities so today i'm here to give you a little glimpse into what i'm trying to build in the background here it's some background information actually about the speech it was originally like seven pages long like a keynote but timona told me he's gonna cut my mic so
so i had the ai to shorten it a bit and am i blocking it so i get to shorten it for me and the insulted me and said that you should really keep it simple like if you actually understand the architecture of this that means i failed so let me know please don't understand it so my goals today are you can see on the screen as beautifully designed by ai it's i'm gonna just explain like on a high level what it is what i why i'm building it how it works and and i will invite you to be a part of it as well so i have too much stuff sorry
alright what's what's the garden it's a nonprofit company that is building the garden os and it's a decentralized open source modular coordination system for humans and it's gonna be built as a public good so at a high level it's designed to make the ecosystem labor by humans more visible portable and rewardable and it connects protocol it connects a lot of fragmented coordination layers into one system and it runs on a cycle like just like nature how nature works it's not a flywheel it's a cycle so here's the cycle events and programs create the coordination and the coordination creates the contributions and the contributions create the reputation value and the reputation value eventually turns into funds with the system distribution so it's like a puzzle that i'm trying to put together and
why i'm building this here it's the base global builders so while i was at base i had to live with this problem like we did not have the infrastructure to track or reward the community contributors and we when i was working i was working on the grassroots community initiatives which we scaled from a handful of builders to over 200 based global builders a few of them are here there's one chaps i see here there's some there and then there's there's imona himself in the orbit team so they they were incredible contributors that actually helped a lot in the early stages of base and they they were like translators organizers they were the moderators they were educators connectors and they they made the ecosystem usable and it's scale what we noticed was like we can't just build it with this nurture culture we need something more scalable but i kept hitting the same wall i don't have a system so most of their work stayed invisible and not because of the lack of value but because we didn't have a system to see track it or reward it so that's when it became clear to me that that we need a decentralized sustainable system that we can put the humans at the center and we can also enable these community members to take the ownership so i saw this again after last year's far con actually i wanted to give this as a best practice example kind of how a decentralized buy on works because like i was i was given the goal of onboarding 5,000 people to the base app after last year's farcon and i started with these white glove onboarding sessions which some of you were a part of and i personally onboarded you to baseapp and afterwards i had to scale myself because it's 5,000 people i cannot one person onboard one by one so i started building system from my learnings from those sessions and and and started training community leaders like based global builders to do their own sessions and they started doing their own sessions and they onboarded 5,000 people like there were 80 community leaders that onboarded 5,000 people did i do that i'm sorry i need to add minutes please
five more minutes and anyway ten okay sure i agree anyway so yeah after that it it was my my goal was done in like just two months so even before the quarter was in this and then afterwards i just like started working with the country leads and they start started onboarding their communities as well and we ended up with 10 k onboarded and that was the most retentive group ever on baseapp and and i mean i was like the star of the company at that time so that is how decentralized biome works that's what i think like i was one node but i branched myself into multiple nodes and they branched themselves into multiple nodes that grew into a biome that onboarded 10,000 people in just a few months so what else i have two more reasons to build this because it's very important to me
so yeah so we have entered this weird era right now the ai the ai revolution is happening really fast everything is incredibly fast and now building is faster content is faster everything is faster but that's because of that also there's so much noise so much noise in our feet and trust and authenticity became very very scarce so what happens when this happens is people start to they don't abandon internet because of that they they just start to go to more high signal places which is more like community group chats or like little local local communities and little places so that makes actually community infrastructure core infrastructure that's definitely needed and i'm looking at other successful founders in the tech ecosystem some examples are on the here that adam mossery is actually the head of product of instagram he is saying himself like people are instead of sharing on the feed they are sharing distribution it's actually happening in the group chats now
so another reason that i'm doing this is because in the crypto ecosystem we built rails for a lot of things we built rails for capital and metrics and code but we did not build the rails to reward ecosystem contributors to humans so that's the missing link right
now
so what happens is thanks to my previous job i also was able to work with a lot of builder ecosystems and that showed me what their pain points are and they i realized that they just cannot staff this internally they it's hard and scary for them because community building is actually really hard like you deal with humans it's not like computer you can't tell what to do and they will do it it's humans so and they and it takes too long it doesn't fit into quarterly goals and things like that so they just don't do it or they ignore it completely or they just treat it as a temporary short term gtm effort and then that fails and so they focus on the controllable stuff okrs kpis and everything and then and then these just fail but what they are missing to see here is the the world is much bigger than these tech bubbles that we are always building for i think i think we the global growth actually needs decentralized global coordination i'm gonna need water
okay five more minutes okay five five one more minute i can't see very well i'm sorry yeah so how does it work this is it this is an ai created mock interface ui that you can see and it's a modular coordination system that connects a few key layers i'm gonna go fast so i'm gonna read here so it's i call it a protocol of protocols that supports the community of communities it's not to reinvent anything it's basically just connecting what already exists into something more coherent and getting a lot of coordination protocols in one place to to build end to end cycle so and i'm not building this alone of course because also i'm not a dev so i'm building with a lot of mission oriented builders like hervey team or builder's garden and kismet castle and base house and oh mace and yes and dave trepak and i have plazard i have the brand tree team that i'm like trying to work with where are you flock team and talent protocol lots of lots of teams we are working together with but i'm saying this not as an announcement these are just conversations happening right now but that means we are having really serious conversations with these mission oriented people so
the core features i'll try to explain very high level it's like a structured coordination tool like it has a first the coordination the programs and hackathons and local hubs and there's events where people meet and interact and then it turns into contributions that actual work so they need to be verified because there are a lot of mercenaries out there that are trying to take advantage of that so it comes with the identity and reputation too and the reputation adds to a coordination graph the graph helps me fund these people with the deep coordination funding i call it which is very much inspired by vitalik's deep funding and i it just like asked a different question it doesn't reward code instead it rewards humans
anyway this is the last one anyway so like i just wanted to call you guys out so you can come build with me everyone can be a gardener because i i i like to see this as a decentralized protocol that we can all build together as a module with their modules and everything and it's not going to be a side function it's going to be a core system that we will all build together so and nothing grows without coordination nothing lasts without the gardener's care so you can come be a gardener with me and if you want to you can come talk to me here or dm me my handles were supposed to be there but it's kinda cut off right now but yes that's it thank you
thank you biz mom
the farcaster handle is the only one you need i don't know why there was nothing cut off the farcaster handle was there next up we have duadomusica and i know i'm butchering that how we build a sustainable music career on farcaster from tips to sovereign infrastructure
yes thank you
we are ready
gm gm everyone i'm clementine he's my partner santiago we are duoduo we create genre free and in motion music turning stories into songs we've been building this project for over ten years ten years shaping our way to live from music our purpose our place in the world our community and when we first tour japan we realized something how powerful small communities can be how something intimate can also be so strong right after after that tour we started bringing our music into web three we had been in crypto for a while but we hadn't yet discovered on chain culture
and then everything shift our friend sweetman introduced us to farcaster and right after our first post we received our first monetization a digen tip it wasn't a business model it wasn't a strategy but it was a sign up someone heard something we share and respond with value that was the beginning of 2024 for us a lot of movement but very little sovereign structure for us pure social economy and that is beautiful but not sustainable
still we knew we had found something a place a community the purple community welcomed us so in 2025 something changed i started posting less but with more intention and engagement grew almost tenfold why because i stopped monetizing the culture and started focusing on my own artistic product and process
i began following the signals more consciously and as i evolved the space evolved too frames arrived suddenly we could showcase share and sell directly from the field we level up then our first kismet casa in buenos aires boosted our way to collaborate and create in the ecosystem then come tortoise a space designed for music where our work could take root then flows a constant support that allow us to create with more depth and consistency and then mini apps mini apps change everything particularly accessible crowdfunding and building permissionless experiences in feed because it turns story into participation it was no longer if you like this send a tip it became if you connect with this you can be part of it and when people can be part of something the story is no longer just ours it becomes shared it becomes a truly meaningful experience
in 2025 we changed again less noise more intention because now there were more tools to build something deeper not just content but a space our mini app is not just a tool it can be our shared space a place where we can experience art music culture and so much more together we move from asking for support to designing the system where support can also find us when i look back i see three clear stages first culture then product now infrastructure and in each transition something revealed itself farcaster became a social space where artists can design environments for the communities to interact with their creativity structurally and potentially sustainably farcaster didn't teach me how to make money from my music it taught me something deeper demonetization is architecture emotional technical and communal so the question is no longer how do i monetize my art the question is how do i build the platform i need to create and share my art
and right now the answer is farcaster because when you start building a more decentralized system monetization stops being lack it becomes a sustainable ecosystem
thank you